Result and Analysis
Introduction In the digital age, the landscape of media consumption has dramatically evolved, with podcasts emerging as a prominent medium. As more individuals gain access to smartphones and the internet, podcasting has become a ubiquitous source of information and entertainment. This artefact delves into the impact of podcast listenership on adults in the United Kingdom, exploring the reasons behind their preferences, the benefits and drawbacks they experience, and the key factors influencing their podcast choices. The Rise of Podcasts Over the past decade, the United Kingdom has witnessed a substantial increase in podcast listenership, particularly among adults aged 18-35 (Statista, 2023). Presently the number of podcast listeners is increasing yearly according to Statista, (2023), as shown in figure 1 below . This surge can be attributed to the convenience and accessibility of podcasts, which allow users to consume content on the go, whether commuting, exercising, or relaxing ...