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Discussion of Findings

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  The study reveals that podcasts have a notable impact on the entertainment experiences of young adults in the UK, particularly through comedy and engaging content. This aligns with Craig et al. (2023), who found that podcast listeners are capable of engaging deeply in entertainment. Rime et al. (2022) confirmed that some young adults turned to podcasting as an alternative to traditional media to gain 'information', 'diversion', and 'companionship', which were the main motives for listening to the radio. Furthermore, the findings indicate that young adults embrace podcasts as a means of entertainment. This is consistent with Jensen (2024), who highlighted the growing trend of podcast consumption among youth for entertainment purposes. Charles-Hatt & Sayers (2021) also noted that a record 7.1 million UK adults now listen to podcasts weekly, underscoring their popularity as seen in this link:  https://intellectdiscover.com/content/journals/10.1386/rjao_00044_...
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Result and Analysis

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  Introduction In the digital age, the landscape of media consumption has dramatically evolved, with podcasts emerging as a prominent medium. As more individuals gain access to smartphones and the internet, podcasting has become a ubiquitous source of information and entertainment. This artefact delves into the impact of podcast listenership on adults in the United Kingdom, exploring the reasons behind their preferences, the benefits and drawbacks they experience, and the key factors influencing their podcast choices. The Rise of Podcasts Over the past decade, the United Kingdom has witnessed a substantial increase in podcast listenership, particularly among adults aged 18-35 (Statista, 2023). Presently the number of podcast listeners is increasing yearly according to Statista, (2023), as shown in figure 1 below . This surge can be attributed to the convenience and accessibility of podcasts, which allow users to consume content on the go, whether commuting, exercising, or relaxing ...
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